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Picture this. At the end of the day, you decide essays on change clothes before going out for the night. After attending yet another status meeting, you step into an elevator to go down to your car.
As you step through the doors, you notice the CEO of your company standing on your left, essays on. While the scenes I paint above may seem a bit idyllic, encounters like these happen every day to entrepreneurs, salespeople, project champions, inventors, authors, screenwriters, job seekers, and many others every day. By virtue of design, luck, or connections, they come face to face with the person who can help them achieve their goal; who can help them sell their Solution, regardless of whether it is an idea, product, service, project, book, script, essays on, or themselves.
The problem is too few people are prepared essays on deal with such a situation, essays on. As a result, instead of capitalizing on the opportunity, they just let it walk out the door. The goal of this book is to ensure that you know how to handle situations like the ones described above; that you know what to do, and what to say, if you have just a minute or two to catch the attention of the person with whom you most want to speak.
Before I get into the things that make an elevator pitch effective, let me first take one of the lessons of this book to heart and give you a general sense of what an elevator pitch is and why you need one. At its core, an elevator pitch aka elevator speech, essays on, elevator essays on, or elevator story is several things. Of course, an elevator pitch is a communication tool; it will help you articulate your message, essays on.
An elevator pitch is also a sales tool; it will help you raise the money, and close the deals, you need to be successful, essays on. As a result, an elevator pitch is designed to play the role of a primer; as a high-level and basic introduction to whatever it is that you are selling. Given that, an effective elevator pitch is designed to give the audience just enough information that they will have a sense of what you are talking about and want to know more.
Second, and just as importantly, it is designed essays on not give The Audience so much information so that they feel overwhelmed and tune you out.
As a result, they are unlikely to appreciate -- or even notice -- the intricacies, subtleties, and details of it.
Instead, they will only understand and -- initially at least -- be interested in the big picture. Even if they do share your essays on in and knowledge of your field, the odds are that they are extremely busy. Just like you, they have too many things to do and too little time to get them done. That means that they essays on constantly -- and quickly -- decide what to pay attention to and what to ignore. As a result, essays on, you must come up with a way of explaining your Product that will grab the attention of someone who has seventeen other things on their mind, essays on.
You must assume that people essays on looking for a reason to tune you out, not that they want to hear what you have to say. You must explain your idea in a manner that requires The Audience to do the least amount of work. Only by doing that essays on you get the attention of The Audience and even have a chance of essays on into the details of what it is that you are selling.
An elevator pitch is an overview of an idea, product, service, project, person, essays on, or other Solution and is designed to just get a conversation started.
While that definition is fairly self-explanatory, let me take a moment to discuss exactly what the most important of those words mean. They essays on like essays on purpose of an elevator pitch is to essays on the deal while in truth the purpose of an elevator pitch is to just interest the audience in continuing to talk.
Now that you have a high-level sense of what an elevator pitch is, and what an elevator pitch is designed to do, let me drop down a level and discuss the characteristics of an effective elevator pitch. After working with hundreds of would-be entrepreneurs, and studying hundreds of effective and ineffective elevator pitches, Essays on have found that an effective elevator pitch is nine things.
Rather than being filled with acronyms, essays on, MBA-speak, essays on ten-dollar words, an effective elevator pitch can be understood by your grandparents, your spouse, and your children. An effective elevator pitch explains why you are qualified to see the problem and to build your Solution. An effective elevator pitch stays at a fairly high level and does not go into too much unnecessary detail.
Rather than being to close the deal, essays on, the goal of an elevator pitch is to just set essays on hook; to start a conversation, or dialogue, with the audience, essays on. Elevator Pitch is an excerpt from Elevator Pitch Essays onessays on, a business book by Chris O'Leary that teaches entrepreneurs, salespeople, project champions, job seekersand others how to get their point across in two minutes or less.
Elevator Pitch Essentials goes into much greater detail about each of The Nine C's and is full of real-life examples of effective and ineffective elevator pitches.
Elevator Pitch Essentials is available essays on purchase through Paypal or Amazon. E-mail Chris O'Leary if you would like to include or quote from this essay in an article, book, essays on packet, or other work that you are putting together. This essay is Copyright © by Chris O'Leary.
All rights reserved. This essay may not be copied, in part or in whole, essays on, on any other web site or discussion board without the prior written permission of Chris O'Leary. com Home Book Buy Speaking Services Elevator Pitch Essays Blog Elevator Pitch Picture this. In each case, what would you do? The Problem While the scenes I paint above may seem a bit idyllic, encounters like these happen every day essays on entrepreneurs, salespeople, project champions, inventors, authors, screenwriters, job seekers, and many others every day.
The Solution The goal of this book is to ensure that you know how to handle situations like the ones described above; that you know what to do, essays on, and what to say, if you have just a minute or two to catch the attention of the person with whom you most want to speak.
This means developing an elevator pitch. What's An Elevator Pitch? However, and most importantly, essays on, an elevator pitch is a teaching tool. Think drinking fountain, not fire hose. Above all else, you must get to the point. Concise 2. Clear 3. Compelling 4. Credible 5. Conceptual 6.
Concrete 7. Customized 8. Consistent 9, essays on. Concise An effective elevator pitch contains as few words as possible, but no fewer. Clear Rather than being filled with acronyms, MBA-speak, and ten-dollar words, an effective elevator pitch can be understood by your grandparents, your spouse, and your children.
Compelling An effective elevator pitch explains the problem your Solution solves. Credible An effective elevator pitch explains why you are qualified to see the problem and to build your Solution.
Conceptual An effective elevator pitch stays at a fairly high level and does not go into too much unnecessary detail. Concrete As much as is possible, an effective elevator pitch is also specific and tangible.
Customized An effective elevator pitch addresses the specific interests and concerns of the audience. Consistent Every version of an effective elevator pitch conveys the same basic message. Conversational Rather than being to close the deal, the goal of an elevator pitch is to just set the hook; to start a conversation, or dialogue, with the audience. About Elevator Pitch Elevator Pitch is an excerpt from Elevator Pitch Essentialsa business book by Chris O'Leary that teaches entrepreneurs, salespeople, essays on, project champions, essays on, job seekersand others how to get their point across in two minutes or less.
Buy Elevator Pitch Essentials Elevator Pitch Essentials is available for purchase through Paypal or Amazon. Reproduction Requests E-mail Chris O'Leary if you would like to include or quote from this essay in an article, book, course packet, or other work that you are putting together. Copyright Notice This essay is Copyright © by Chris O'Leary.
about contact copyright chrisoleary. Home Book Buy Speaking Services Elevator Pitch Essays Blog. Elevator Pitch Picture this.
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