The following books are widely available from bookshops and libraries and may help in preparing your research proposal (as well as in doing your research degree): Bell, J. (): Doing Your Research Project: A Guide for First-time Researchers in Education & PhD students submitting a proposal should be able to communicate about their research (both in writing and verbally) in English. Proposal details Proposals and letters of recommendation for the Microsoft Research PhD Fellowship were accepted through Wednesday, June 30, at PM (Noon) Pacific Daylight Time The Sales Distribution of Services A Research Proposal for XXXXX Summary of Research Proposal Goals Normative services marketing literature treats the distribution of services as the distribution of service delivery, as opposed to the distribution of service sales (Payne, ; Lovelock, ; Zeithaml & Bitner, )
How to Write a Research Proposal for PhD
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Download Free PDF. Sample research proposal for PhD. Irene C L Ng. Download PDF Download Full PDF Package This paper. A short summary of this paper. This difference may not be as relevant in goods since it is assumed that the selling and distribution of a tangible good can occur at the same time.
However, the same cannot be assumed for services please see attached background on phd research proposal help research topicsince service firms such as airlines and hotels sell their offerings in advance before delivering the service. Furthermore, such sales are often sold through agents. Outcomes The outcome of the project would be publications in a variety of formats, for example, qualitative research papers and theoretical research papers for international refereed journals, a managerial version for a business review journal and a book chapter incorporating the various studies conducted.
Benefits Research in phd research proposal help area would allow practitioners and academics to understand sales distribution channels in the context phd research proposal help services through the building of a theory on this phenomenon. With increasing competition in the service industries, this research would also serve to guide and assist service firms in ensuring competitiveness and profitability.
Since the data would be obtained across Malaysia, Thailand and Indonesia, we expect our research to also assist in the development of competitive strategies of service firms within these three countries. It is expected that the results of this research would further enhance the practice and teaching of services marketing theory as well as distribution channel theory.
The Sales Distribution of Services A Research Proposal for XXXX Background and Justification of Research The very act of delivering a service to a customer requires the source to be present, phd research proposal help, either as man or machine. This means that the production and consumption of a service is simultaneous, as is widely established Regan ; Johnson ; Rathmell ; Bateson Consequently, any sale of a service is essentially a form of advanced sale prior to production, even though the time in advance may be mere minutes, as in the purchase of a movie ticket just before the movie cf.
Edgett and Parkinson This is in contrast to goods, where most goods firms retain a choice of whether to sell before or after production.
The pressure of a service firm to practice advanced selling further in advance of consumption is made more compelling considering that this inseparability of production and consumption is double-edged.
Not only is the firm not able to produce and store the service in advance, the customer is also not able to store the service in advance of consumption. Thus, if he buys only at the time of consumption, he faces the uncertainty that the service may not be available to him when he requires it, especially if the service firm has limited capacity cf. To alleviate that risk, he may be willing to purchase further in advance of consumption, as insurance Png It is clear therefore, that there is a meaningful time difference between the sale of a service in advance and the delivery of the service at the time of consumption cf.
From the perspective of distributing a service, normative services marketing literature e. However, the same cannot be assumed phd research proposal help service firms such as hotels and airlines, since these services are often sold in advance, and delivered later. Furthermore, the selling of a service in advance may be through an agent e. travel agents for airlines and hotels. Since the service is not delivered at the time of the sale, the sale is essentially the sale of a promise that the service will be delivered at some future time.
The credibility of the agent is therefore also an issue in the advanced sale of the service, and with it, various transaction cost c. Williamson, perspectives. a flight or a hotel room. Changing the time of consumption would alter the benefit and therefore the value to the customer.
unforeseen circumstances, phd research proposal help. The firm is therefore willing to sell in advance, across as many periods required, and across as many channels possible, to obtain optimal price discriminating revenue, phd research proposal help. There is currently very little research in this area. One notable exception is that of Phd research proposal help and Shuganwho investigated the conditions when sellers should advance-sell through a theoretical model.
However, empirical studies on this phenomenon are still largely absent. Furthermore, the theory of advanced selling and channel choice has also not yet been investigated. From the discussion above, we highlight the three major factors for consideration in advanced sales distribution: 1. The specific research questions are: a The impact of seller failure, buyer failure and agent failure on the advanced sales channel choice b The impact of seller failure, buyer failure and agent failure on pricing in an advanced-sale channel We contend that these are serious issues that require research as they are poorly understood in the context of current services marketing theory and distribution channel theory.
Besides the pedagogical and managerial benefits that would arise from the above, phd research proposal help also hope to contribute significantly to current literature in distribution channel and services marketing by building a theory of advanced sales channels for services.
Methodology The project methodology design is multi method i. Firms and consumers are based in Malaysia, Thailand and Indonesia. b The construction of a theoretical model of advanced sales distribution for services. The above methodology a is chosen because there is a need to conceptually understand the phenomenon of advanced sales distribution thoroughly. Advanced sale in services occurs in many phd research proposal help for various service industries, and such forms may not be immediately obvious to both the firm and the researcher.
Furthermore, it is the intention of this study to isolate phd research proposal help define categories relating to advanced sales distribution as precisely as possible, and to analyze the relationships between them. The second research approach b derives from the results of a. Given the categories and analyses in part awe then abstract the phenomenon through a theoretical model, in order to understand it more fully. By using a theoretical model, we can further expound the logical implications of the phenomenon, the strategic tools available to firms and a richer understanding of the environment surrounding the advanced sales distribution of services.
Both projects should be completed in 13 months. Researcher Irene C. Langeard, C. Lovelock and J. Bateson, phd research proposal help, Cambridge: Marketing Science Institute. Buell, New York: McGraw-Hill. Lee, Khai S. And Ng, Irene C. L, Wirtz, Jochen and Lee, Khai S. Zeithaml, Valarie A. and Bitner, Mary JoServices Marketing: Integrating Customer Focus across the Firm, 2nd edition, McGraw Hill. Related Papers Ng Irene CL Advance demand and a critical analysis of revenue management By Irene C L Ng.
Advance Demand and a Critical Analysis of Revenue Management By Danae Gallegos. Establishing a phd research proposal help channel: a transaction cost analysis of a channel contract between a cruise line and a tour operator By Phd research proposal help C L Ng, phd research proposal help.
Ng, Irene C. A demand-based model for the advance and spot pricing of services By Irene C L Ng. Download pdf. About Press Blog People Papers Job Board Advertise We're Hiring!
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How to write a PhD research proposal
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The following books are widely available from bookshops and libraries and may help in preparing your research proposal (as well as in doing your research degree): Bell, J. (): Doing Your Research Project: A Guide for First-time Researchers in Education & The Sales Distribution of Services A Research Proposal for XXXXX Summary of Research Proposal Goals Normative services marketing literature treats the distribution of services as the distribution of service delivery, as opposed to the distribution of service sales (Payne, ; Lovelock, ; Zeithaml & Bitner, ) PhD students submitting a proposal should be able to communicate about their research (both in writing and verbally) in English. Proposal details Proposals and letters of recommendation for the Microsoft Research PhD Fellowship were accepted through Wednesday, June 30, at PM (Noon) Pacific Daylight Time
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